Let's Get Real

Can we reinvent our online cultural offer?

Event Over


27th October 2016

Starting at 9.30am to 5.30pm



The Whitworth

Can we reinvent our online cultural offer?

How can arts and heritage organisations get better at recognising, articulating and generating value from online cultural retail? It’s a hot topic as public funding is squeezed and we look for new income streams and business models that align with our cultural offer. But online cultural retail is about more than just generating financial value. What we sell and package influences how our audiences engage with us. The way we approach new product development challenges the way we think about our overall offer, our brand and our purpose. People want experiences with soul and products with a story - for the cultural sector this is part of our DNA. We are the envy of many commercial retailers struggling to invent their own story and the rich image-led nature of our work lends itself perfectly to online engagement and sharability. But how can we respond to the behaviours of today’s audiences and reinvent our offer online? What new products, services, markets are realistic for us? Can we find a sweet spot between culture and commerce? Is it all just hype or can we grow this in sustainable ways? Join us for a day of keynotes, conversations, critique and provocations, mixed for the first time, with a fabulous late night happening throughout the Whitworth as part of our Museums at Night festival.


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The programme #LGR16

We are so pleased to be at The Whitworth in Manchester this year and to welcome a brilliant line up of speakers to our fifth 'Let's Get Real' conference. Jo Hunter from 64 Million Artists will talk to us about participation; Tom Compton from Common Cause will explore how we can strengthen our values; Frances Croxford will be asking ‘is the cultural sector dead yet?’ and arguing that we need to reinvent our cultural value to stay relevant. We'll have our unique Crit Room offering you professional advice live on stage from industry experts from Facebook and Pottermore, plus the best after conference party ever! Join us and be inspired by a powerful mix of strategic thinking and practical solutions. The conference starts at 9.30 and ends at 5.30pm when the bar opens for a well deserved drink and a chat before the evening event starts at 6.30pm.


Are you a student or unwaged staff member? Culture24 is offering ten specially priced tickets at £55 (plus VAT) each that are available to students or unwaged staff from volunteer run museums or arts organisations. To apply for one of these specially priced tickets, email sandra@culture24.org.uk telling us why attending the conference would be relevant to you.

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