The programme for #LGR2020
9.30 – 10.00
Grab yourself a coffee and get yourself signed in
10.00 – 10.10
Welcome and housekeeping
A welcome message from our host, Anra Kennedy
Session one: Keynotes
10.10 – 10.50
The dark side of social media
With Michael Edson
Facebook, YouTube, Twitter and other social platforms have been a godsend for cultural organizations, providing us with a world-class global infrastructure and connecting us to an audience of billions. But recently it’s become clear that these platforms also exploit audiences, behave unethically, and undermine civic values. This presents cultural institutions and civil society with an ethical dilemma: Are we harming our visitors and rewarding the exploitative practices of corporate giants when we invite our visitors to join us on social media? What are our ethical and legal responsibilities? And what practical steps can we take to mitigate the negative consequences of social media without forsaking these platforms altogether?
Michael will describe the current ethical condition of popular 3rd party platforms — including Facebook, WhatsApp, Instagram, YouTube, Twitter, Google, Microsoft, and Amazon — and introduce a number of practical steps that cultural and civil-society organizations can take to try to reap the benefits of 3rd party social media while also protecting their communities and honouring their values.
10.50 – 11.10
Museums and AI
With Oonagh Murphy
‘AI’ is having a moment, it’s in our homes, it’s in our workplaces, it helps us navigate around our cities, and it’s already being used by many visitors in our museums. But how can museums engage with this emerging technology in an ethically robust way? Looking at examples drawn from the National Gallery, The Met and American Museum of Natural History we will begin to develop a foundation from which museums can develop ethical, creative, visitor focussed choices. This talk shares some of the findings of The Museums + AI Network, a year long UK-US action research project funded by the AHRC, and led by Goldsmiths University, Pratt Institute, The Metropolitan Museum of Art, American Museum of Natural History, and the National Gallery.
11.10 – 11.30
With Michael Edson and Oonagh Murphy. Chair TBA
11.30 – 12.00
Grab yourself a tea or coffee
Session two: Learning from others
12.00 – 12.10
The Let’s Get Real story
Culture24 CEO Jane Finnis will share thoughts the thinking behind LGR and our plans as we come up to the 10 year anniversary.
12.10 – 12.30
Finding the balance: embracing technology v the real experience
With Charlie Langhorne, Wild In Art
In 2019 Wild in Art raised £3.5m for charity partners; a thousand sculptures were ‘unlocked’ over 2.4 million times; 80,000 people used their apps; 161,000 young people took part in their learning programmes and they worked with 380 artists. In the last four years their events have recorded an economic impact of £98 million.
Today, it’s the social impact and the engagement they nurture with a hugely diverse range of people and communities that we’re focussing on. In particular, the role of digital tools, channels and behaviours in those experiences and how it supports and enhances the way Wild in Art works. Where does ‘digital’ sit in the user journeys and what added value does it bring, if any, to the human connections their work creates?
Charlie Langhorne, Wild in Art’s co-founder and MD, joins us to share his approach and discuss the challenges and opportunities digital brings to his business.
12.30 – 12.50
Hope is contagious: here’s how to catch it
With Amy Lockwood, Change.org
Your story is your power and how you tell it is your strength.
Humans have always built connections through storytelling. While the internet has opened up new ways to tell those stories, the principle is still the same; real human connections come from us understanding, empathising and supporting each others’ stories. It’s how we move forward, together, to make change happen.
Amy is Communications Director at Change.org, an open platform which allows anyone to start petitions on any issue they care about. Her role is to support those people who start petitions to turn their most powerful asset – their story – into a way to connect with and influence people.
What makes a petition go viral, or what makes a campaign popular? I’ve been working on the hypothesis that it’s hope – that hope is contagious, and like a viral disease.
The “online” conversation is negative. It’s about slacktivism, fake news and trolling. It’s time to reclaim how we talk to each other online, how we tell our stories and how we make change happen. That’s through hope.
12.50 – 13.10
Amy Lockwood , Charlie Langhorne and Wild in Art’s Marketing Director, Ruth McAllister, will join Patrick Towell – Innovation Director at The Audience Agency Group – in conversation.
13.10 – 14.00
We’ll be providing a selection of vegetarian food
Session three: Learning together
14.00 – 15.00
The crit room
Our practical, troubleshooting Crit Room is back again this year with industry experts from Livity and the Digital Culture Network, offering top tips and advice.
Culture24’s own publishing expert Anra Kennedy will chair the session with panel members:
- Gillian Jackson, Youth Engagement Lead at Livity, supporting their creative studio and talent incubation.
- Haydn Corrodus, Tech Champion for Social Media at Digital Culture Network / Arts Council England.
Delegates can submit their ‘project’ in advance for inclusion in the session where they will receive honest, personalised problem-solving guidance delivered in a friendly and supportive environment.
The focus is on constructive advice about what is working well and what can be improved, and delegates will be able to take tips both from the experts’ practical suggestions and comments and ideas from the floor.
This year we are focusing on any digital publications, campaigns or products which are seeking to build deeper human connections with their audience – this could be a website, a social media campaign or other online initiative, anything that can be shared on the screen live in the session.
15.00 – 15.30
Grab a refreshment.
Session four: Learning by doing
15.30 – 15.40
Doing and pledging
Rachel Cartwright, Digital Engagement Officer at South West Museum Development Programme will introduce and chair this final session
15.40 – 16.35
Tom Webster-Deakin and Caroline Icke, National Trust – Pledging to be (Human) Kind
Laura Muldoon, Museum of London – Unmistakable Christmas – Doing December differently at the Museum of London
Steven Carne, 999 Call for NHS – What the duck?
Matt Locke, Storythings – Putting ethics at the heart of your Tech Strategy – what we’ve learnt from the Public Media Stack project
16.35 – 16.55
Time to reflect, think and share pledging ideas.
16.55 – 17.00
Wrap up and thanks
17.00 – 18.30
You’re welcome to stay for a drink and opportunity to network with fellow delegates.